NFLShop.com Review

(If you'd like to skip this article and see our top pick for a memorabilia retailer, click here.) We’re a nationwide group of memorabilia enthusiasts who created this Website to protect and inform consumers. It's estimated that over half of all memorabilia on the market is fake. With this in mind, our goal is to ensure people buy items that are both authentic and well-priced.

Overview

NFL Shop carries team apparel, accessories and signed collectibles from the league's 32 teams. NFLshop.com is easy to navigate and lets shoppers browse by team or product category.

The Collectibles tab on the homepage points visitors to the site's selection of autographed memorabilia. From there, visitors can browse memorabilia by team, or by clicking on one of the icons in the center of the page.

Navigating the memorabilia section of the site can become somewhat difficult. For example, shoppers can browse memorabilia by team but not by player, adding a little extra time to each search.

Collectibles sold through NFLshop.com are guaranteed authentic, and each product comes with a certificate of authenticity. It should be noted, however, that NFLshop.com has a returns exception on autographed collectibles, so all purchases of signed merchandise are final.

The Good

  • All products are officially licensed
  • Solid selection

  • The Bad

    • Difficult to navigate
    • Limited selection of items related to popular players and teams
    • Does not seem to have a multi-step authentication process for signed memorabilia

Our top pick for 2008:  SportsMemorabilia.com

SportsMemorabilia.com, which has been selling memorabilia online since 1996, is our top pick across the four fields of authenticity, price, ease of shopping and service.

SportsMemorabilia.com features a comprehensive authenticity guarantee and formal relationships with the major memorabilia wholesalers. All items come from organized athlete signings which were witnessed and logged.

The site is professional, easy to navigate and the one-page checkout is simple to use. They employ HackerSafe, THAWTE and 128-bit SSL to secure online transactions.

Searches on Google and Better Business Bureau for “SportsMemorabilia.com” yielded no negative mentions or complaints against the company. There have been no reported instances where a product was returned for lack of authenticity.

The site ranks #1 in Google’s organic (unpaid) search results for terms like "sports memorabilia" and “memorabilia”. Websites don’t pay for placement in these rankings— they are a reflection of Google’s trust in the site and the Website’s age.

In addition to a nice product assortment, the site includes other resources such as a blog and resource library. Information about the company’s background and founders is easy to find. The SportsMemorabilia.com staff, reached both via 800 number and email, was courteous and knowledgeable.

>>Read more about SportsMemorabilia.com